COFFEE STLYE UCC

Ueshima Coffee Company's (UCC) new brand- Coffee style UCC. Our client wanted a design that represented new and rejuvenated coffee brand for a younger generation. Their main aims were to educate customers on the types of coffee and what food to pair with. 
Throughout the two projects, I led the interior designer which included conceptual design, planning, design, furniture design and site overview until both project were finished. *CAD was done by both me and construction company.
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The first project was in Kichijoji Station- a large space with a seating area, merchandise display and cafe area. The merchandise display area was the most challenging but the most rewarding as encouraged purchase and connected all aspects of the space together. 
My second project was in Shimokitazawa station, a youthful area in Tokyo. A small space which came with it's struggles as we had to design for the cafe/kitchen area, seating area and merchandise display. Still with the theme of a young fresh look, it was very fun creating a space where people wanted to come in and learn about coffee and to experiment pairing it with different foods. 
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Roles: Lead designer, concept design, furniture design, interior design and marketing